Burger King puts the ‘impossible’ in Impossible Burger
Editorial September 20, 2019, Comments Off 138With the recent rise in alternative protein sources, it was only a matter of time until major restaurants started carrying these items on the menu. Burger King is one of the first chains nation-wide to include Impossible Burger, a product of Impossible Foods, Inc.
Impossible Foods, Inc. was founded in 2011 to develop plant-based meat and protein products. The company’s signature product is known as the Impossible Burger, which was launched in 2016 after years of research. Along with Burger King, Qdoba and local restaurant Springfield Brewing Company have started offering Impossible burger options with their meals.
I wanted to find out if the Impossible Whopper—Burger King’s name for its newest menu item—really stood out among other plant-based products. I’ve never been much of a vegetarian, but finding alternative protein sources that allows me to lower my carbon footprint is always something to keep an eye out for.
Now, I haven’t eaten in a Burger King for going on close to ten years now—probably even more if I’m being honest. But when I stepped into the Burger King on National Ave., I was instantly thrown back to my childhood. The restaurant smelled like any other fast food place, but with that slightly smoky scent that’s characteristic of Burger King and their flame broiled burgers.
The burger itself exceeded my expectations, not only with its taste, but also with its consistency. When I took my first bite out of the Impossible Whopper, I could have sworn I was six years old again, eating at Burger King with my parents and wearing a golden paper crown. The burger tasted exactly like a regular hamburger, and the consistency was spot-on. If you had given me an Impossible Whopper and a regular Burger King Whopper side-by-side and asked me to taste-test compare the two, I wouldn’t have been able to tell you which one was which.
If you want my opinion, get to Burger King and give the Impossible Whopper a try as fast as you possibly can.
Article written by Ryan Smith.